What You’ll Learn

In each section, we’ll cover 4 key aspects of the strategy being discussed:

• The Methods: the strategies and processes you’ll use to create your plan and execute it in your own business. This is the bulk of each chapter— because in digital marketing, how you execute a strategy is key. And in this course, we share the exact methods we use here at Africa Online.

• The Metrics: the numbers you’ll watch to measure your success and identify areas that need tweaking (or are worth doubling down on)

• The Lingo: the terminology used by experts, so you can communicate intelligently (even if you don’t consider yourself a pro)

• The Roles: the people in your organization who will likely have responsibility for planning and running each digital marketing tactic.

We’ve organized this course in a logical progression. Though you can jump around, learning the tactics in whatever order you feel you need them, we recommend you read through the sections in order.

Take your time. Read and study one chapter at a time. Apply what you learn. And when you feel you’ve got the methods up and running, move on to the next section.

You’ll be surprised at how quickly you can implement these digital marketing tactics if you focus on them one at a time. Then, when everything is up and running, you can focus on optimizing and improving your processes for maximum growth.

Ready to start?