Understanding Digital Marketing in the Context of Business Models

  Introduction

Available in days

days after you enroll

• Introduction Preview
• What is Digital Marketing? Preview
• How Does Digital Marketing Work Preview
• What Are the Benefits of Digital Marketing? Preview
• Learn the Strategies That Get Real Results Preview
• About the Course Preview
• What You’ll Learn Preview

  Week 1

Available in days

days after you enroll

• Your Digital Marketing Strategy Template (AKA The Customer Value Journey) Start
• An Overview of the Customer Value Journey Start
• How To Move Prospects Through The Customer Value Journey Start
• Value Journey Campaign Case Studies (2:08) Start
• Summing Up Start

  Week 2

Available in days

days after you enroll

• Developing a Content Marketing Strategy (6:06) Start
• Content Marketing Planning: The Content Campaign Start
• Your Content Marketing Success Metrics Start
• Relevant Roles in Content Marketing Start
• The Lingo You’ll Use as a Content Marketer Start
• Summing Up Start

  Week 3

Available in days

days after you enroll

• Crafting a Digital Advertising Plan Start
• The Difference Between Paid and Organic Traffic Start
• Methods of Well-Executed Digital Advertising Start
• The 5 Elements of a High-Performing Campaign Start
• Creating an Ad Campaign Start
• Optimizing Your Process Start
• The Lingo: The Language of Digital Advertising Start
• The Metrics You’ll Use to Measure Success Start
• The Roles: Who Has Responsibility for Digital Advertising? Start
• Summing Up Start

  Week 4

Available in days

days after you enroll

• Developing a Social Media Strategy Start
• Methods of Well-Executed Social Media Marketing Start
• Relevant Roles in Social Media Marketing Start
• The Lingo You’ll Use in Your Social Cycle Start
• Your Social Media Success Metrics Start
• Summing Up Start

  Week 5

Available in days

days after you enroll

• Following Email Marketing Best Practices Start
• The Role of Email Marketing Start
• Methods of Well-Executed Email Marketing Start
• When to Send Each Type of Email (And to Whom) Start
• Understanding Email Timing Start
• The Metrics: How Email Marketing Is Measured Start
• The Lingo Email Marketers Use Start
• Relevant Roles Start
• Summing Up Start

  Week 6

Available in days

days after you enroll

• Designing Your Search Marketing Strategy Start
• The Big Picture Start
• The Methods of Well-Executed Search Start
• The 6-Part Model for Winning at SEO Start
• The 6-Part System in Action Start
• The Lingo: How does a Search Marketer Talk? Start
• Metrics Start
• The Roles: Who Has Responsibility for Search Marketing? Start
• Summing Up Start

  Week 7

Available in days

days after you enroll

• Applying Website Analytics to Your Digital Marketing Start
• Why Data Matters Start
• The Methods of a Well-Executed Analytics & Data Strategy Start
• Categorizing Data by The Stage of the Funnel Start
• Reviewing Key Metrics to Inspire Questions Start
• Making Data Actionable Start
• The Lingo Analysts Use Start
• Key Performance Indicator (KPI) Start
• The Roles: Who Needs to Be in the Know? Start
• Summing Up Start

  Week 8

Available in days

days after you enroll

• Leveraging Conversion Rate Optimization to Drive Growth Start
• The Methods of Well-Executed Conversion Rate Optimization Start
• The Lingo of Optimization and Testing Start
• The Metrics Start
• The Roles: Who on Your Team Owns CRO? Start
• Summing Up Start

  What’s Next?

Available in days

days after you enroll

• Congratulations! Start